Medtack, a division of Credent Partners, specializes in healthcare consulting, focusing on value proposition assessment, patient recruitment for clinical trials and market access strategies. Our expert team utilizes advanced technology and industry expertise to accelerate market reach across North America and Europe.
Navigating the Complexities of the Healthcare Industry.
The healthcare markets in Europe and the USA present significant complexities due to varying regulatory frameworks, market dynamics, technological advancements, and demographic challenges.
In Europe, the fragmented nature of healthcare systems, diverse regulatory requirements, and country-specific reimbursement processes create hurdles for market access and patient recruitment.
Conversely, the U.S. market is highly competitive and shaped by complex insurance structures, high costs, and the drive toward value-based care. Both regions face pressures from an ageing population, technological innovations, and increasing demand for personalized and digital health solutions.
Medtack’s expertise in navigating these complexities ensures efficient clinical trial recruitment, streamlined medical device delivery, and enhanced market reach, empowering healthcare companies to succeed in these challenging environments.
Value Proposition Assessment
We offer a workshop designed for startups to assess the value proposition of their innovative technology, ensuring alignment from the discovery phase through to the market access phase. The assessment is structured around five key stages: Customer Acquisition, Manufacture and Distribution, Usage, Maintenance, and Termination. The goal is to minimize the risks of discrepancies in the offering over time and to limit potential increases in development costs, ensuring a streamlined and efficient pathway to market.
Clinical Trial Patient Recruitment
Medtack’s clinical trial patient recruitment platform uses precise targeting through social media, search engines, and AI to efficiently reach specific patient profiles, reducing the need for costly in-person outreach. The platform integrates automated prequalification and live agents to screen participants quickly, saving time and resources. By offering engaging content, Medtack educates and builds trust with potential participants, addressing awareness and hesitancy issues. Its expansive digital reach also ensures swift recruitment of diverse and rare patient populations, optimizing the entire recruitment process.
Market Access
The Market Access phase of MedTech products is a comprehensive process designed to ensure the successful introduction, deployment, and long-term support of medical devices. This phase is structured into five key stages: Customer Acquisition, Manufacture and Distribution, Usage, Maintenance, and Termination, with a strong emphasis on Post-Market Surveillance, a mandatory activity enforced by regulators. We support these stages by implementing a robust framework that includes ERP, CRM, KPIs, and operational best practices, enabling seamless market introduction and laying the foundation for sustainable growth and scalability.
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